Who we are

The UFE Management team is comprised entirely of former Anchor Bay Canada staff along with Jessica Martins, Wilson DaSilva and Bryan Davies. During their tenure at Anchor Bay, their content portfolio consisted of programming as diverse as the massively popular Walking Dead, Spartacus and Black Sails franchises. As dedicated supporters of Canadian filmmakers and producers, they will continue to champion independent Canadian Film as well as bringing solid International titles to the Canadian market. The team will continue to foster solid retail and distribution partnerships with retail leaders such as Walmart, Best Buy, HMV, Amazon, Entertainment One, iTunes, and Netflix ensuring that UFE content reaches the maximum consumer base in Canada, in both digital as well as ‘bricks and mortar’ accounts.

The Team

ROB HERHOLZ – Founding Partner and CEO

Rob Herholz was the Managing Director of Anchor Bay Canada – a Division of USA based Starz Media and The Weinstein Company. He joined the company in 2003. In his role he oversaw all aspects of the Canadian business—including sales, marketing, legal, operations and acquisitions. Rob has negotiated over 100 Canadian acquisition deals with producers, sales agents and content providers from across the world. Most notable Canadian acquisitions include the popular Wolfcop and the award winning Durham County. Prior to Anchor Bay, Rob held a Senior Management position at HMV Canada, where he worked for 14 years. It was at HMV where he developed direct relationships with all major studios and distributors in his role as Director of Purchasing—DVD and Home Video.

JESSICA MARTINS – Founding Partner, Business Development & Executive Producer

As the founder of Hero Artists Agency, Jessica has been a talent agent and celebrity manager for 6 years in both the Canadian and US entertainment industry. Jessica is also producer and co-founder of Toronto-based Lightbox Pictures. Since 2013, Jessica has raised equity, development and gap financing for both Canadian and US independent films. Her first film as an executive producer, Forsaken, starring Kiefer Sutherland, Donald Sutherland and Demi Moore, premiered at the Gala Presentation of TIFF in 2015. She currently is an executive producer on projects in various stages with CBC, Temple Street Productions, Frantic Films and Sony/NBC Universal.

WILSON DASILVA – Founding Partner and CFO

Wilson is a founder of Lightbox Developments, partner in Northwood Development, and a cofounder of Lightbox Pictures, which provides financing for select film projects in North America. Wilson has been a guest speaker on several film investment panels as well as consulting services in drafting the UK-CAN co-production Wilson’s strong background in finance management gives him a broad and balanced perspective from which to direct company financial affairs.

BRYAN DAVIES – Founding Partner and Intellectual Property Rights ‎and Acquisitions

Bryan brings global Intellectual Property rights consulting expertise (over 200 successful projects completed for US, UK and European Union clients) and creative spark to his senior UFE leadership roles. Bryan’s legal career was the springboard to several major creative works projects, including his multiple chapter contributions to the award-winning ‘In Context’ series (2004-2013) for Gale Publishing, the world’s largest academic publisher. Bryan also co-created, researched and crafted the digital materials commissioned by the Government of Canada for its innovative Virtual Museum of Canada series, featuring the history of 100 Canadian cities and towns.