Who we are

The UFE Management team is comprised entirely of former Anchor Bay Canada staff. During their tenure at Anchor Bay, their content portfolio consisted of programming as diverse as the massively popular Walking Dead, Spartacus and Black Sails franchises. As dedicated supporters of Canadian filmmakers and producers, they will continue to champion independent Canadian Film as well as bringing solid International titles to the Canadian market. The team will continue to foster solid retail and distribution partnerships with retail leaders such as Walmart, Best Buy, HMV, Amazon, Entertainment One, iTunes, and Netflix ensuring that UFE content reaches the maximum consumer base in Canada, in both digital as well as ‘bricks and mortar’ accounts.

The Team

ROB HERHOLZ – Founding Partner and CEO

Rob Herholz was the Managing Director of Anchor Bay Canada – a Division of USA based Starz Media and The Weinstein Company. He joined the company in 2003. In his role he oversaw all aspects of the Canadian business—including sales, marketing, legal, operations and acquisitions. Rob has negotiated over 100 Canadian acquisition deals with producers, sales agents and content providers from across the world. Most notable Canadian acquisitions include the popular Wolfcop and the award winning Durham County. Prior to Anchor Bay, Rob held a Senior Management position at HMV Canada, where he worked for 14 years. It was at HMV where he developed direct relationships with all major studios and distributors in his role as Director of Purchasing—DVD and Home Video.

BRYAN DAVIES – Founding Partner and Intellectual Property Rights ‎and Acquisitions

Bryan brings global Intellectual Property rights consulting expertise (over 200 successful projects completed for US, UK and European Union clients) and creative spark to his senior UFE leadership roles. Bryan’s legal career was the springboard to several major creative works projects, including his multiple chapter contributions to the award-winning ‘In Context’ series (2004-2013) for Gale Publishing, the world’s largest academic publisher. Bryan also co-created, researched and crafted the digital materials commissioned by the Government of Canada for its innovative Virtual Museum of Canada series, featuring the history of 100 Canadian cities and towns.